From Posts to Pipeline: A Practical Guide to Using LinkedIn for Growth

20/11/2025

In this episode, Alina breaks down how LinkedIn really works — not as a content feed, but as a relationship engine. She explains why your “paper ICP” behaves differently on LinkedIn, how to build a posting system you won’t burn out from, and why comments, profile views, and real conversations matter more than impressions. From idea banks to weekly themes to alt-text SEO, she lays out a simple, human, scalable way to use LinkedIn that founders, operators, and marketing teams can actually apply.

In this episode, Alina Kovalchuk breaks down how LinkedIn actually works — not as a content platform, but as a relationship engine. She shares why your “paper ICP” often behaves differently on LinkedIn, how to build a posting system you’ll stick to, and why comments, profile views, and real conversations matter more than impressions. From idea banks and weekly themes to engagement habits and alt-text SEO, Alina lays out a simple, human, scalable approach to LinkedIn that founders, operators, and marketing teams can actually use.