From Product to Pricing: Giving Marketing Its Seat at the Table

In this conversation, Milda emphasizes the importance of aligning product, sales, and marketing, and how marketing has evolved to play a crucial role in driving revenue and growth. She also delves into the significance of positioning, pricing strategies, and the use of AI in marketing. She highlights the importance of win-loss analysis, attribution, and the skills needed for future marketing professionals, advocating for a mindset of curiosity and the ability to unlearn.